director, product marketing

Company Overview

Here at Equelle (www.equelle.com), we’re on a mission to change the conversation about how women 40+ should thrive. Every woman’s estrogen levels naturally decline with age, leading to the different stages of menopause, yet society still often treats this natural lifestage as a taboo medical condition. At Equelle, we believe women deserve open and honest conversation, high-quality education, and effective products to tackle the symptoms that come with estrogen decline. Equelle’s novel, plant-based ingredient, S-equol, is an innovative approach to estrogen decline symptom relief. S-equol has been scientifically studied for over 20 years, has been validated in three clinical trials and can provide relief to a range of symptoms like hot flashes, sleep, mood swings and more. Equelle is part of the Women’s Health portfolio within Pharmavite, which also include Uqora (www.uqora.com) and Bonafide Health (www.hellobonafide.com).

Role Overview

We are seeking a highly motivated and experienced Director of Product Marketing with business acumen and leadership skills to champion the commercial success of Equelle and ensure successful launches of our future product pipeline. The role requires developing a deep understanding of our product’s existing customers and prospects and the competitive market landscape in order to develop, implement, and evolve effective marketing strategies that achieve brand growth and profitability goals. This role also involves the understanding of healthcare practitioners and the acquisition and nurturing of HCPs to the brand and future pipeline.

Responsibilities

Product Performance Measurement and Active Monitoring

  • Accountable for the present performance and future evolution of the Equelle brand.

  • Actively monitor and report brand and product performance dashboards and KPIs to identify areas of opportunity and areas of improvement to leadership (US and Japan)

Team Leadership & Cross-Functional Leadership

  • Lead and mentor a high performance team of marketing professionals fostering a culture of creativity, collaboration, and continuous improvement. Lead cross-functionally across a variety of stakeholders such as operations, customer success, finance, retention, HCP and more to support our brand marketing priorities and initiatives.

Brand Positioning and Messaging

  • Responsible for the targeting and positioning strategy and manage research and copy vendors to create jobs to be done, brand/product positioning and messaging

  • Closely collaborate with growth, lifecycle, website and CS teams to support brand and product marketing initiatives

Product Claim Evolution and New Products

  • Closely collaborate with Operations, Science and R&D teams to evolve product claims and innovations program

  • Conduct market research and competitive intelligence and develop positioning, messaging and updated product playbooks for product enhancements (i.e. new claims)

Marketing Enablement and Content

  • Create and socialize integrated product campaign concepts and align timeline and efforts across teams

  • Actively source messaging feedback from growth, lifecycle, website, and CS teams to update brand book and positioning and messaging strategy to improve effectiveness

  • Develop and oversee organic content strategy and creation including social media, website content, HCP content.

Healthcare Practitioner Channel

  • Oversee the development and execution of healthcare provider marketing strategies to support brand adoption among HCPs, inclusive of messaging platform, educational resources, activation campaigns, etc

  • Manage team who executes marketing initiatives such as conferences, webinars, digital advertising, e-mail marketing, and other initiatives to create awareness and recommendations from HCPs

Qualifications

  • Bachelor's degree required, MBA preferred

  • 10 years of hands-on product/ brand marketing experience within consumer goods, dietary supplements, CPG. Experience in D2C is a must and experience in subscription business is a plus

  • Experience creating, evolving, socializing, and implementing product positioning and messaging

  • Proven experience growing established products and launching new ones

  • Excellent operational and day-to-day project management skills – you should be able to operate independently and prioritize and execute multiple projects simultaneously in a fast-paced environment

  • Strong analytical skills - ability to synthesize data to support strategic planning and effectively interpret and communicate data to and from stakeholders of all levels

  • Scientific literacy – confident reading, understanding, and interpreting clinical studies and technical medical information

  • Experience effectively leading direct reports and cross-functional teams and managing external vendors

  • Excellent written and verbal communication skills – including excellent presentation skills

  • Knowledge of and experience successfully navigating the medical, legal and regulatory review process pertaining to dietary supplements and healthcare marketing a plus

  • Strong interest in women's health and a belief in Equelle's mission.

Location and Work Model

Our team is operating in a hybrid work model and this role will have the flexibility to work remotely part of the time and in our physical office in La Jolla two days a week (Wed-Thurs). There is a strong preference for a San Diego based candidate willing to meet this hybrid requirement. Exceptional candidates may be considered for fully remote positions; PST working hours and travel to San Diego, CA will be required.

Compensation and Benefits

We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home. This package includes:

Annual Salary: $143,800-180,000

(This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.)

  • Annual performance bonus

  • Flexible PTO policy

  • 11 paid holidays per year

  • Medical, Dental, Vision benefits with generous employer contribution

  • Health and Dependent Care HSA/FSA

  • 401K with employer match

  • Pet Insurance

  • Wellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature Made

  • Parental Leave Policy for employees with 1 year+ of service

  • New Hire office stipend

  • Training and Development opportunities

Inclusivity at Equelle and Uqora

Diversity and inclusion are a priority for us. At Equelle, we’re committed to making our employees and community members feel seen, heard, and valued - while honoring what makes us different. We promise to remain focused on this journey of growth so we can become better advocates for our community, and we’d love for you to join us on that mission!

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

New York - London